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5 Ways to Provide Killer Customer Support
It’s old news by now that shoppers go online for the convenience. Making information difficult or time-consuming to find is a sure way to lose customers quickly; shopper uncertainty kills conversion...
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Using the Goal-Directed Design Process to Improve Customer Experience
Customer experience is paramount in today’s online marketplace. Because online shoppers have limitless product options and the ability to compare items instantaneously, it’s not enough to make a flashy...
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5 Ways Brick and Mortar Stores Have You Beat – And What You Can Learn from Them
Over the last 20 years, the emergence of eCommerce has radically changed how people shop, and the industry is getting more innovative by the day. Online shopping is convenient, often has better prices,...
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Shopping Cart Abandonment: 11 Reasons Why It Happens and How to Fix Them
According to an analysis of 29 case studies conducted by the Baymard Institute, the average rate of shopping cart abandonment amongst major retailers is 68.07%. This means that over half of your...
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What the Pinterest “Buy It” Button Means for eCommerce Companies
Just over a week ago Pinterest started rolling out their new Buyable Pins. After a good amount of waiting and discussion, this little blue button of course didn’t come without some built-up hype. With...
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How to Ensure Simplicity in Your Customer Experience
While shopping, consumers are intuitively aware of their constraints that limit them. Simplicity for shoppers is the inverse of all of these constraints, extending to all aspects in the purchase...
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Make your Product Page Content Compelling Enough to Sell
To buy or not to buy? That is the question (that anyone who makes it to your product page will eventually ask). There are many factors that go into the decision making process, such as images, trust,...
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8 Things Most Successful eCommerce Websites Have
One of the best ways to succeed is to learn from the best. By analyzing numerous successful eCommerce websites you can gain a great understanding of things you could be A/B testing on your own site....
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6 Ways to Create a Personalized Experience on your Website
This comes as no surprise, but consumers want a more personalized web experience. Of course, you have to do it correctly. A study by Accenture found that nearly 60% of consumers want real-time...
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Create a More Loyal Customer Base
Creating a loyal customer base is a goal all retail companies are striving for. In today’s age, you can’t just rely on having a good product or service to keep customers, the customer experience plays...
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